For those of our readers with an interest in contemporary art and photography who may be visiting Paris in the first half of this year, you might like to know about an exhibition being sponsored by Jaeger-LeCoultre.
The exhibition entitled ‘Does your image reflect me?‘ is by artist Esther Shalev-Gerz and is on show at Paris’s prestigious gallery the Jeu de Paume, from 9 February to 6 June 2010.
Jaeger-LeCoultre takes its patronage of contemporary art and photography seriously. And, this sponsoring of Esther Shalev-Gerz’s exhibition is another in a long line of various associations with major artists. Up until now these associations have included the production, the publication and exhibition of works by Cindy Sherman, Lee Friedlander, Edouard Steichen, and Richard Avedon. The most recent being a 2009 exhibition by Tutto Fellini also at the Jeu de Paume.
Esther Shalev-Gerz was born in Vilnius, Lithuania, and grew up in Israel. Since 1984 she has lived in Paris. Her art which includes photographs, videos and sculptures are often commissions for public space.
With Esther Shalev-Gerz, Jaeger-LeCoultre has taken its involvement with the art community to to new levels by directly participating in the actual creation and production of one of the artist’s ten works on show. ‘The Inseparables’, pictured above, is a large-scale clock produced by the Swiss Manufacture Jaeger-LeCoultre.
The Galerie du Jeu de Paume can be found on la place de la Concorde in Paris.
When a watch is created with history and emotion, it ceases to be simply a watch, it becomes an objet d’art in its own right. This is very true of 
